Ethics & Sustainability

Beauty should not cost the earth.

This is not a marketing claim — it is a working standard I apply to every product decision, every brand relationship, and every kit I build. My clients deserve to know exactly what is touching their skin, and why I chose it.

Product standards

Cruelty-free certified

Every brand must hold a recognised cruelty-free certification (Leaping Bunny, PETA, or equivalent). No exceptions.

Vegan where possible

The majority of my kit is fully vegan. Where a product is not vegan, I flag it and offer an alternative on request.

Sustainable packaging

I prioritise brands that use recyclable, refillable, or minimal packaging — starting with Kjaer Weis refillables.

No harmful ingredients

I avoid parabens, sulphates, synthetic fragrances, and known skin irritants. Especially important for bridal clients.

Kit hygiene & waste

Single-use spatulas and disposable applicators for all shared products
Hospital-grade brush cleaner used between every client
Products decanted rather than applied directly from packaging
Latex-free options available on request

Travel & carbon

For local Helsinki bookings, I travel by public transit where possible. Initial consultations are offered via video call to reduce unnecessary journeys. For destination work across Europe and Asia, I consolidate travel to minimise individual trips.